Building a Successful Father’s Day Campaign
Father’s Day is coming up and it’s the perfect time to put together a marketing campaign geared towards dads...golfers - Golfer Dads!
Sure, you’re probably thinking, I can talk to “golfers” who are probably “dads”, but you’re missing the bigger picture. Let’s look at different SPECIFIC audiences you can craft your message towards by building targeted individual campaigns to widen your reach for higher return on investment.
See how the message can change? Try different email campaigns or social media posts targeting these different audiences:
Dads: Do something special for YOURSELF Father’s Day. Please. Your golf game will thank you.
Sons/daughters: That coupon book for “free hugs” better come with Golf Product XX {INSERT YOUR PRODUCT HERE!}.
Grandpas: You were the one who taught him how to swing his first club. Now you can help him fix his slice with Golf Product XX {INSERT YOUR PRODUCT HERE!}.
Mothers: Let your son know how proud you are of him this Father’s Day. No silly button or bumper sticker required, only Golf Product XX {INSERT YOUR PRODUCT HERE!}.
Wives: Show your husband how much you appreciate him this Father’s Day. We’re not talking lingerie; we’re talking Golf Product XX {INSERT YOUR PRODUCT HERE!}.
As with each identified audience here, visuals should match accordingly. Think beyond the typical (and boring!) Father’s Day images of ties and tools. Get creative with your images!
Create a strong and compelling offer. Father’s Day is a great time to offer a special discount or promotion on your golf product or service in the weeks leading up to the holiday. Utilize email, newsletters, social media, your website and any other form of communication to communicate your Father’s Day sale to your prospective audiences.
